27.06.2024
Return to newsEMBRACE CONTINUES GROWTH STRATEGY WITH SEVEN FIGURE INVESTMENT INTO NEW MACHINERY
Embrace Steel Group (Embrace), a leading UK-based provider of steel frame building solutions, has today announced an investment of £1.5m to purchase new, cutting-edge machinery as part of its wider strategy to become one of the major players in the British steel and wider construction industry.
The £1.5m investment will be used to purchase a Voortman V807 Coping machine for Hambleton Steel (Hambleton), a steel designer and fabricator headquartered in North Yorkshire which was acquired by Embrace in 2022.
The new equipment is equipped with blast and handling, includes the latest Hypertherm XPR high-definition plasma cutting unit and will enable Hambleton to streamline traditionally time consuming manual activities via an automated process. Crucially, this will allow the business to significantly increase its operational capacity.
The latest news comes at an exciting time for Embrace following the announcement in April of the milestone acquisition of Shufflebottom, a steel fabrication company based in South Wales, and the appointment of Matt Gibson as its new Chief Operating Officer announced last month.
Embrace currently has a combined Group revenue of c.£55m with plans to increase this figure to over £100m within the next two years.
Embrace’s newly appointed COO, Matt Gibson, commented:
“Our latest investment underlines our clear commitment to continually enhancing the operational capabilities of the Embrace Group via investing into our people and technology.
The British steel industry has long been neglected of investment for decades with smaller businesses across the UK in urgent need of modernising their operations. We are confident that with this investment, Hambleton Steel will have the cutting-edge technology readily available to rapidly grow the business in the years to come.”
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About Embrace Steel Group: Founded in 2020, Embrace Steel Group (Embrace) is a leading provider of steel frame building solutions, offering a comprehensive range of innovative products and services to customers across various industries. Embrace has acquired two heritage British steel brands since its inception; Hambleton Steel Group (acquired in 2022) and Shufflebottom (acquired in April, 2024).
Embrace is committed to driving growth throughout its Group by identifying and acquiring UK-based steel and construction businesses where it can unlock value and growth potential through implementing significant operational improvements.
